Australia

Australia, officially known as the Commonwealth of Australia is a vast country known for its vast landscapes, unique wildlife, and beautiful islands situated on the smallest continent on the earth Oceania. As an island nation, Australia does not have land borders with any country. It shares maritime borders with the Indian Ocean to the west and the Pacific Ocean to the east. Australia has a strong diverse economy driven by sectors like mining, agriculture, manufacturing, and services.

In the manufacturing of any product various components play an important role in the appearance and appeal of the products one of them is colour. Colour provides a visually appealing final look to the products that attract the attention of the consumer and increase the chances of sales and brand recognition.

Colour manufacturers in Australia produce colours, but domestic production alone is insufficient to meet the demands of all manufacturing industries that require them. As a result, Australian manufacturers import colours from other countries such as India, the United States, and China.

In Australia, colours play a key role in many manufacturing industries. Some of the primary industries where colours are crucial include:

In the food and beverage industry of Australia, colours play a crucial role. It provides an appealing look to the food products that attract consumers and boost product sales. However, manufacturers of food and beverage products in Australia often face some challenges in selecting the right colours for their products. They want high-quality colours that provide stable and consistent colours to their products which do not fade or change over time. Synthetic food colours overcome these challenges for food and beverage product manufacturers in Australia. These vibrant hue makes the product visually appealing attract consumers and boost product sales. Most of the food and drink manufacturing industry of Australia is located near by its major cities like Sydney, Melbourne, Brisbane, Adelaide, and Perth. According to Statista, the revenue of the food market of Australia amounted to US$92.07 billion in 2024, and the market is expected to grow with an annual growth rate of compound annual growth rate (CAGR ) of 4.68% in 2024-2029.

Colours play a vital role in the cosmetics industry of Australia. It provides a vibrant and appealing look to a range of cosmetic products including lipsticks, mascara, eyeliners, foundations, blushers, and more. Still, manufacturers of cosmetic products in Australia face challenges in selecting the right colour for their products. Manufacturers want vibrant and appealing colour for their cosmetic products that attract the attention of the consumers. Australian cosmetic manufacturers can overcome these challenges by using synthetic cosmetic colours in their products. These vibrant pigments come in different heat and light stable colour shades that allow manufacturers to make unique coloured products which help in brand recognition and in the end increase product sales. Most of the cosmetic product manufacturing industries of Australia are located in Gold Coast, Sydney, Melbourne, Brisbane, and Perth cities. According to Statista, the revenue of the cosmetics market of Australia is projected to reach US$560.40 million at the end of 2024, and it is expected to show an annual growth rate (CAGR 2024-2029) of 9.02% which makes this market of US$863.00 million by 2029.

In the pharmaceuticals industry of Australia colours also play an important role. Colours help in the differentiable of the medicines such as in tablets, capsules, syrups, and health supplements which reduce the chances of taking the wrong medicines. Even so, pharmaceutical manufacturers in Australia face many challenges in selecting the right colour for their products. Manufacturers want governmentally approved colours for their products that provide consistency to medicines for a long time. Synthetic food-grade colours can overcome these challenges for pharmaceutical manufacturers in Australia. These colours provide good consistency to products during manufacturing and storage. Synthetic food colours are approved by various governmental bodies around the world including the US Food and Drug Administration (FDA), the Food Safety and Standards Authority of India (FSSAI), and the Food Standards Australia New Zealand (FSANZ). Most of Australia's pharmaceutical manufacturing industries are located near cities like Melbourne, Sydney, Brisbane, Adelaide, and Perth. According to Statista, the revenue of the pharmaceuticals market of Australia is estimated to reach US$10.10bn in 2024 and it is expected to grow at an annual rate of 5.03% from 2024 to 2029 which results in a market volume of US$12.91bn by 2029.

Colours play a vital role in the chocolate manufacturing industry in Australia, providing a vibrant and appealing look to a range of chocolate products that capture consumers' attention and boost sales. However, chocolate manufacturers in Australia face challenges in selecting the right colours for their products. These manufacturers seek vibrant, attractive colours that enhance their chocolate products and draw consumer attention. By using synthetic food colours, Australian chocolate manufacturers can overcome these challenges. These vibrant, appealing colours are available in a variety of shades that are both heat- and light-stable, allowing manufacturers to create uniquely coloured products that maintain their appearance over time. This stability fosters brand recognition and contributes to increased product sales. Most of Australia’s chocolate manufacturing industries are located in Gold Coast, Sydney, Melbourne, Brisbane, and Perth. According to Statista, the revenue of Australia's chocolate market is projected to reach USD 13.91 billion by the end of 2024, with an expected annual growth rate of 4.63% (CAGR 2024-2029).

Colours also play a crucial role in the Australian animal feed manufacturing industry. They help in the differentiation of various feeds including poultry, swine, and cattle. It makes feed appealing for animals so they feed properly and stay healthy. Even so, feed manufacturers in Australia often face challenges in selecting the right colour for their products. They want high-quality animal food colours for their products which helps them to stand out in the competitive market. For that synthetic food colour is the best option to overcome these challenges for Australian animal food manufacturers because these colours come in vibrant colour shades that are of high quality, providing a vibrant appealing look to feed. In Australia, many colours merchants, distributors, and suppliers import colours from other countries at low prices and sell them in Australia at high prices and making a profit on each sale. Some of them sell the colourants under the same brand name from which they bought colours while others create their own labelles and sell the colours under their brand names in the country. Most of the animal feed manufacturing industries of Australia are located in Melbourne, Brisbane, Sydney, Adelaide, and Perth cities. According to Statista, Australia's pet food market's revenue amounts to US$3.06bn in 2024, and the market is expected to grow annually by 3 .42% (CAGR 2024-2029).

Australian people often have cultural favorites for certain colours that also influence their purchases of products like food, cosmetics, and pharmaceuticals. For example, In food products bolt colours such as red and yellow attract the attention of Australian people and influence them to purchase. In cosmetic products, they often like neutral tones like beige, soft pinks, and light browns and in some makeup products like lipsticks, blushers, and mascaras they like vibrant ones like red, dark pink, etc. In the pharmaceutical industry blue and white are considered good colours in Australia as they represent trust, safety, and cleanliness. Australian manufacturers know these cultural favorites of people and use these colours strategically to boost their product sales and brand recognition in the Australian market.

In Australia, manufacturers need approval from governmental bodies to use colours in their products whether they are synthetic or natural. FSANZ (Food Standards Australia New Zealand) checks and approves the colours for use in food products, AICIS (Australian Industrial Chemicals Introduction Scheme) & TGA (for therapeutic cosmetics) set standards for cosmetic products and TGA (Therapeutic Goods Administration) regulate colours used in pharmaceutical products. These regulatory bodies of Australia check the quality and safety of colours for human consumption from time to time by conducting inspections, sampling, testing, and enforcement actions. Manufacturers must follow all the regulatory standards set by these authorities to sell their products without any legal actions in Australia.

Starting a new business in Australia is a challenging task. Startups face various challenges and have to compete with the businesses that are already in the market. Startups solve many of their problems by using high-quality synthetic food colours in their products. As these colours come in different vibrant and appealing colour shades that allow startups to make unique coloured products. These appealing and different-coloured products attract the attention of the consumer which ultimately boost product sales and brand recognition.

If you are a food, cosmetics, or pharmaceuticals manufacturer or a startup business who are looking for high-quality synthetic food colours for products that help in brand recognition and increase sales so you can go with Ajanta Food Colours, a global leader in the synthetic food colours manufacturing industry with over 75 years of legacy. The company operates 5 advanced and eco-friendly manufacturing plants in India that fulfill the colours demand of its clients globally.

At Ajanta Food Colours, we offer high-quality colours at affordable prices that allow manufacturers to sell their products at competitive prices in the market. To provide a better experience we provide personalized help and support to our clients worldwide. As a result of our commitment to quality and client satisfaction, Ajanta Food Colours received various awards and certificates from Indian governmental bodies as well as from the countries where Ajanta exports its high-quality food colours. These awards and certificates include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

If you want to know more about Ajanta Food Colours and its high-quality food colours or for any other information please contact us today!