How Quality Food Colours Ensure Safety and Compliance

In the world of the food manufacturing industry, the role of quality food colours can not be overlooked. Colours play an important role in enhancing the visual appeal of products which is a direct factor of sales. However, it is not just about the appearance of products, the safety and quality of the products are also crucial. Manufacturers who use low-quality colors in their products might be facing different sorts of challenges. In this article, we will talk about the challenges that arise from the use of substandard colours in the products and the benefits manufacturers can derive from using quality colours.

Food colours that are synthesized artificially are produced while keeping in mind all safety and purity standards that can be ingested and are safe to use. Not meeting the required standards results in the use of colors that have metals or banned substances that cause allergic reactions, digestive issues, skin toxicity, behavior problems, and in the long run can be quite dangerous. 

When manufacturers have to use high-quality food colors, their complete concentration is upon the following mentioned aspects:

Brand Loyalty: Since high-quality food colours do not have harmful chemicals in them and are produced in clean and proper environments, it gives assurance to the consumers which help in gaining their loyalty. 

Brand Value: Putting the focus on the use of high-grade food colours in the products allows manufacturers to protect and promote their items in the market place which strengthens the trust of the customers in the business. 

Regulatory Compliance: Manufacturers can export their products to international markets by using high-quality food colours in their products because these colors fulfill all the regulatory standards set by various governmental bodies around the world.

Purity Standards: Quality synthetic food colours are prepared under controlled and hygienic environments to ensure that they meet all the regulatory standards and safe for human consumption. They undergo various types of testing before entering the market.

Food-Grade Certification: Synthetic food colours and food-grade colours that are used in non-food applications such as cosmetics and pharmaceuticals comply with all the regulations set by responsible authorities that check the quality of colours in products like the FDA, EFSA, and FSSAI. These certificates show that these colours follow ADI (acceptable daily intake) limits and are suitable for a range of products.

Elimination of Contaminants: The synthetic colours not only protect from using unsanitary and harmful elements such as arsenic, lead and mercury; it allows color manufacturers to freely advertise the product as risk-free and comply with health and safety standards.

The use of non-compliant food colours in their products can lead to a host of aggravated as well as moderated issues such as legal sanctions, recalls of goods from the market as well as tarnishing of the corporation's image. Manufacturers should use high-quality food colors in their products that meet all the regulatory standards to create a brand image of their products in the market that ultimately grows their business and increase sales.

Here know how high-quality synthetic food colours support compliance:

Label Accuracy: High-quality food colours come with proper documentation which makes it easier for manufacturers to mention the exact amount of colour in product labels that they use during the manufacturing of the product.

Adherence to Regional Standards: Every country has different regulatory standards on food additives. High-quality food colour comply with various regulatory bodies around the world, which makes international trade a smooth process for manufacturers.

Traceability: Reputed suppliers of high-quality synthetic food colours ensure the traceability of their colorants which helps them to audit and inspections of the products.

By using high-quality synthetic food colours in products manufacturers get various benefits such as:

Reduced Risk of Product Recalls: Quality colors fulfill all the regulatory standards set by governmental bodies that reduce the chances of product recalls from the market.

Enhanced Market Reach: Manufacturers who use quality colours in their products can reach a global market and expand their presence across countries.

Improved Consumer Confidence: High-quality food colours are approved by various responsible bodies which helps to win consumers' trust and encourage them to repeat purchases of products.

To ensure the safety and quality of colours that comply with various governmental bodies, manufacturers should source them from a reputed and trusted manufacturer of food colours. These high-quality synthetic food colors give an appealing and attractive final look to the products that attract the attention of the consumers and boost product sales and brand recognition in the local as well as international markets.

Ajanta Food Colours is a leading synthetic food colours manufacturer in India that exports its high-quality food colours globally. The company offers supra range of colourants for food and beverage items as well as food-grade colours for some non-food applications such as cosmetics, pharmaceuticals, and personal care. Ajanta received various awards and certificates from India and from the countries where Ajanta exports its high-quality food colors which shows the company’s expertise and over 75 years of legacy in the field of synthetic food colours manufacturing industry.

Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from the Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

High-quality synthetic food colors are a must to keep the food safe and in compliance with the standards in the industry. Sourcing good grade colours as these will not only protect the health of customers but also protect the business image in the market which helps in the selling of the products. So, investing in quality is not optional but it is essential for the business to attain success in the global food business landscape.