Kesari

Kesari, also known as Mango Shade, comes in attractive synthetic food color. As a bright hue, it finds application in many products wherein the appearance needs to be striking attractive catching the eye of the consumer and in turn helping sales of the product. this bright golden-orange colour comes in granules, powder, and liquid forms and easily dissolves in watery substances which makes it an ideal option for use in food and beverage products.

The synthetic Kesari colour was first developed in the mid-20th century to achieve vibrant and appealing colour for a long time which is not possible with natural colours that fade or change its colour over time. Post discovery, Kesari color found its application in a number of products, especially confectionery plus beverages and desserts. Today, Kesari color is a major color used in all types of food, beverages, and even pharmaceutical products.

Kesari (Mango Shade) dye is extensively used across a range of food and beverage products around the world. Kesari colours are widely used in confectionery items, for example, candies, gummies, and lollipops, for which they complete that fruity mango appearance. In beverages, Kesari is applied to Fizzy drinks and fruit juices and flavored syrups for them to acquire a fresh, appealing look. Many snacks, dairy, and baked products apply this colour as well.

Low-quality synthetic food colours including Kesari colour have significant challenges, especially at the commercial level where product appeal and brand reputation play a crucial role in sales. These low-quality colours can be the reason for issues such as uneven colouring, faded products, and health risks as well, which damage the brand reputation and decrease the trust of the customers in products. Manufacturers are supposed to use high-quality Kesari colours in their products which will help them create appealing and attractive products helping in brand recognition and boosting product sales without legal problems.

Colours whether they are synthetic or natural need approval from governmental bodies to use them in their products. The US Food and Drugs Administration (FDA), in the United States of America, the European Food Safety Authority (EFSA) in Europe, and the Food Safety and Standards Authority of India (FSSAI) in India have overseen the safety of colours and provide approval to use in products.

Ajanta Food Colours is a leading synthetic food colour manufacturer in India that provides a wide range of supra colours including synthetic Kesari food colours. All the colours provided by Ajanta are approved by various governmental bodies around the world which provides an appealing and attractive look to your products which increases product sales and brand recognition.

For the quality and safety of its colourants, Ajanta Food Colours received various awards and certificates from Indian governmental bodies as well as from the countries where Ajanta exports its high-quality food colours. Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

Kesar synthetic food colours have been around for quite some time and have been applied in a vast array of products since the early 1950s. Manufacturers may get Kesari colours from good suppliers like Ajanta Food Colours to achieve bright, uniform colouring that meets all regulatory requirements. Ajanta’s high-quality colours provide a vibrant and appealing look that does not fade or change over time. These eye-catching products attract consumer attention, boosting sales and brand recognition.

If you want to know more about Kesari synthetic food colour and Ajanta Food Colours, or for any other information please contact us today!