LAKE AMARANTH

Synthetic Lake Amaranth is a vibrant red-to-purple colour that offers an appealing final look to a range of food as well as some non-food applications such as cosmetics and pharmaceuticals. This color is available in liquid, granule, and powder forms which makes them suitable for use in a range of products. Lake Amaranth is prepared through a controlled chemical synthesis process, ensuring consistency in shade and stability in different product formulations.

Lake Amaranth colour was first synthesized in the early 20th century as an alternative to natural dyes that do not provide stability and consistency to products like synthetic food colour provide. Lake Amaranth colour gained popularity because it provides a stable look to products under various conditions like heat and light. Initially, manufacturers used this color in the textile and food manufacturing industry, after they started their use in making the cosmetics, pharmaceuticals, and personal care products manufacturing industry. Today manufacturers use Lake Amaranth colour on a large scale in a wide range of manufacturing products to make them more appealing and attractive to consumers. 

Lake Amaranth colour is widely used in several manufacturing industries due to its excellent solubility and stability. Lake Amaranth colour is used in the food manufacturing industry to give an appealing final look to a range of products including confectionery, beverages, bakery products, and processed foods. In Cosmetics and personal care products, it is used in lipsticks, nail polishes, shampoos, and skincare products to make them more appealing to consumers. Lake Amaranth color also plays a crucial role in the pharmaceutical manufacturing industry where it helps in the differentiation of the medicines that reduce the chances of taking the wrong medications. 

Using low-quality colours in products including Lake Amaranth leads to various issues, especially at the commercial level where the product’s appearance and brand image play an important role in sales. These inferior-quality colours often fade or alter the appearance of products over time. Poor quality colours also do not fulfill all the regulatory guidelines set by the governmental bodies which lead to the product recalls, damage to brand reputation, and decreased sales which cause financial losses for businesses.

Lake Amaranth colour is approved by various governmental bodies around the world that check the quality and safety of colour in products for human consumption. In the United States of America, the FDA (Food and Drug Administration), in the European Union, the EFSA (European Food Safety Authority) and in India FSSAI (Food Safety and Standards Authority of India) approved the use of Lake Amaranth colour in food, cosmetics, and pharmaceutical products. To ensure the quality of colors in products these responsible authorities conduct inspections, sampling, testing, and enforcement actions from time to time.

Ajanta Food Colours is a leading synthetic Lake Amaranth colour manufacturer in India with over 75 years of legacy in the field of synthetic food colour manufacturing industry. The company offers a wide range of high-quality food colours as well as food-grade colours for non-food applications such as cosmetics and pharmaceuticals. At, Ajanta Food Colours we use the latest machinery and technologies to ensure the quality and safety of our colourants. Due to our commitment to quality and client satisfaction, we have received numerous awards and certifications from India and from the countries where Ajanta exports its high-quality food colors.

Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others. These prestigious awards and certificates show the Ajanta’s expertise and legacy in the field of synthetic food colour manufacturing industry.

Choosing high-quality synthetic Lake Amaranth colour ensures product excellence, regulatory compliance, and consumer satisfaction. Ajanta Food Colours stands out as the best provider, offering premium-grade synthetic colours that enhance the appeal and safety of your products. Trust us for superior quality and unmatched expertise in synthetic colour manufacturing.