ORANGE RED

Orange Red Colour is a synthetic food dye that gives an appealing and vibrant look to the products. This colour has come in both forms water and granule which makes it a preferred option for use in a wide range of food products. The orange-red color makes the product appealing to consumers that attracts their attention and boosts product sales and brand recognition.

The discovery of synthetic orange-red colours traces back to the mid-20th century. At that time synthetic food-grade colours became very popular because they gave vibrant and appealing colours to products and did not fade or change their colours over time and which is not possible with natural food colours that manufacturers was used from ancient times. In the 1970s manufacturers used this color in various food products such as confectioneries, baked goods, beverages, and more. Later, manufacturers started orange-red color’s use in some non-food applications such as cosmetics and pharmaceuticals. Today, orange-red is the top choice for manufacturers around the world for their products.

Orange-Red colour finds extensive applications across various manufacturing industries. In the food and beverages manufacturing industry, orange-red colour is used for candies, ice creams, fruit drinks, jellies, and sauces. In cosmetics and personal care products, it is used in lipsticks, blushes, soaps, and nail polishes. In the pharmaceuticals manufacturing industry orange-red colour is used in tablets, capsules, health supplements, and syrups to make them differentiable which reduces the chances of taking the wrong medicines. These vibrant-colored medicines also increase brand recognition in the market and gain consumers’ trust.

Using low-quality orange-red colours in products, especially at the commercial level where the product’s appeal and brand image play a crucial role in product sales can pose significant challenge for manufacturers. Inferior quality colours fade or change on products over time, making the product look ugly. These colourants often contain impurities that lead to some health-related issues for consumers. These colors do not fulfill all the regulatory standards set by governmental bodies and face legal challenges that lead to product bans or product recalls from the market, it damages the image of the brand and consumer trust.

Synthetic orange-red colour are approved by various governmental bodies for use in food, cosmetics, and pharmaceutical products around the world. Such bodies include the US FDA (Food and Drug Administration) in the United States, EFSA (European Food Safety Authority) in the European Union, and FSSAI (Food Safety and Standards Authority of India) in India. Manufacturers should follow all the regulatory guidelines set by these governmental bodies to sell in the local market or export them to international markets without any legal problems.

Ajanta Food Colours is a leading synthetic orange-red food colour manufacturer in India and also provides a wide range of food colors as well as food-grade colours for some non-food applications such as cosmetics and pharmaceuticals. All the colors offered by Ajanta Food Colours are of high quality and approved by various governmental bodies around the world. For quality and client satisfaction, Ajanta received various awards and certifications from the Indian governmental body and from the countries where Ajanta exports its high-quality, US FDA-approved colours.

Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others. These awards and certificates show Ajanta's expertise and over 75 years of legacy in the field of synthetic food colours manufacturing industry.

Using high-quality orange-red colours in products enhances their visual appeal that helps in product sales and increases brand recognition. Quality food colors compliance with global safety standards allows manufacturers to expand their presence in the international market. Ajanta Food Colours is your reliable partner in synthetic colours, offering top-tier orange-red colour tailored to meet diverse industry needs. With decades of expertise and a commitment to quality, we help you create products that stand out in competitive markets.