PONCEAU 4R

Ponceau 4R also known as Food Red 7, is a synthetic food dye known for its vibrant deep-red hue. It is used in a wide range of food products as well as in some non-food products like cosmetics, and pharmaceuticals. This dye comes in powder, granules, and liquid forms which makes it versatile to use in a range of applications. Ponceau 4R dye provides good stability and consistency to products during manufacturing and storage which makes it favorable for manufacturers.

Ponceau 4R also known by its European food additive code E124 was first synthesized in the mid-20th century. It was discovered as an alternative to the natural red colour which does not provide good stability and consistency to products and changes their colours. At that time manufacturers used Ponceau 4R in candies, soft drinks, and confections. But later in the 1970s because of its ability to provide vibrant and stable colours to products manufacturers started its use in a range of food products as well as some non-food products like cosmetics and pharmaceuticals. Today Ponceau 4R is used in a wide range of products globally.

Ponceau 4R is used in a wide range of food products including jellies, candies, soft drinks, yogurts, ice creams, and fruit-flavored drinks. In cosmetics products it is used in lipsticks, blushes, and other makeup products to achieve a deep red colour. In the pharmaceutical industry, Ponceau 4R helps differentiate products such as syrups, tablets, capsules, and supplements.

Using low-quality synthetic food colours including Ponceau 4R has various drawbacks, especially at the commercial level where brand image plays a crucial role in product sales. These inferior colours can result in inconsistent colouration, affecting the appearance and appeal of the final product. On a commercial level, this inconsistency can lead to brand damage, product recalls, and financial losses. Low-quality colours also can cause some impurities that pose health risks and lead to regulatory non-compliance legal penalties that damage the brand image and loss of consumer trust.

Colours used in products, whether synthetic or natural, must be approved by government bodies that ensure their quality and safety. Ponceau 4R is approved by the US Food and Drug Administration (FDA) in the United States, the European Food Safety Authority (EFSA) in Europe, the Food Safety and Standards Authority of India (FSSAI) in India, the National Health Commission (NHC) in China, and the Ministry of Health Labour and Welfare (MHLW) in Japan. These organizations set rigorous standards for the use of synthetic colours in products.

Ajanta Food Colours is a leading synthetic food colours manufacturer in India, offering a wide range of superior colourants, including Ponceau 4R. Ajanta Food Colours has received various awards and certifications from Indian governmental bodies and international entities, recognizing the quality of its colours and client satisfaction. Ajanta exports FDA-approved, high-quality food colours globally.

These awards and certifications include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

Ponceau 4R synthetic food colour has a long history of use due to its ability to provide vibrant, consistent colouring, stability under various conditions, and compliance with global regulations. Manufacturers use it in a variety of food and non-food products. Ajanta Food Colours, a global leader in the synthetic food colours manufacturing industry, is dedicated to offering superior Ponceau 4R dye that enhances your products' appeal and ensures consumer safety. Trust us as your partner in delivering top-tier synthetic food colours that stand out in a competitive market.

To know more about Ajnata Food Colours and its high-quality colours, or for any other information please contact us today!