STRAWBERRY RED

One of the more common synthetic food colours is Strawberry Red, commonly used in sweets, bakery products, dairy products, and drinks. The striking attractive red shade increases the eye appeal of products and therefore their sale value to consumers. It is applied not only in the food industry but also in cosmetics and pharmaceuticals for giving a sprightly touch and maintaining a colouristic effect. Strawberry Red colour comes in powder, liquid, or granule, which can be used for different kinds of products as well. Under different conditions, its stability will hold the freshness of the colour hence, the product will remain attractive for quite a long time.

Synthetic Strawberry Red was first developed in the 19th century. This colour was developed to replace the natural colour that often lacked consistency and faded on products. Strawberry Red colour gained more popularity in the mid-20th century when manufacturers started the use this colour in a range of food and beverage products to provide them with a rich red shade of ripe strawberries, which helped manufacturers to stand out their products in the market. Later manufacturers started to use Synthetic Strawberry Red colour in non-food products such as cosmetics and pharmaceuticals. Today manufacturers use Strawberry Red in various products to give them an appealing and attractive look around the world.

Strawberry Red food colour is applied commonly around in almost all manufacturing industries and that’s mainly because it is able to add an aesthetic perspective to a product which is capable of attracting the consumer hence it boosts the product's sales, as well as, the brand’s recognition. In the food manufacturing industry, Strawberry Red food colour is incorporated in the making of confectioneries, baked goodies, and also dairy products and beverages such as energy drinks, soft drinks, and hard drinks. In regards to the cosmetics and personal care industries, with cherry on top, beauty colours are suitable for lipsticks, foundations, lip balms, lotions and soap. Strawberry Red food-grade colours are also applied in pharmaceutical goods such as medicines, capsules, syrups and dietary supplements as a means of identifying each individual product while at the same time providing eye-catching colours. This reduces the chances of indiscriminate medication to an extent while enhancing product identity and brand recognition.

Using low-quality synthetic food colours including Strawberry Red leads to various issues, especially at the commercial level where the product’s appearance and brand image play a crucial role in sales. These poor-quality dyes often have inconsistent pigmentation that results in uneven colour distribution on products which can make the product dull and faded. Inferior quality colours often contain impurities that lead to health-related problems and they also do not fulfill regulatory standards which leads to product recalls, harms brand reputation, and results in financial losses for manufacturers. To ensure the quality of colours manufacturers should purchase Strawberry Red colours from reputed manufacturers and suppliers like Ajanta Food Colours, a leading synthetic Strawberry Red manufacturer in India.

Colours whether they are synthetic or natural are mandatory to be approved by governmental bodies that check the quality and safety of colours for human consumption. Many governmental bodies around the world approve the use of Strawberry Red in products including the U.S. Food and Drug Administration (FDA) in the United States, the European Union the European Food Safety Authority (EFSA), in Europe, and the Food Safety and Standards Authority of India (FSSAI) in India. These governmental authorities check the quality of colours from time to time by conducting inspections, sampling, testing, and enforcement actions.

Ajanta Food Colours stands out the best manufacturer and supplier of synthetic food colours including Strawberry Red Supra. At Ajnata Food Colours we use state-of-the-art technology in our manufacturing plants that helps us meet international regulatory standards, allowing manufacturers to sell their products confidently into the global market without compliance issues.

Choosing high-quality Strawberry Red Supra colour from Ajanta Food Colours provides various benefits to manufacturers. Our colours give an appealing and vibrant colour to products that do not fade or change their colour over time on products. These appealing-looking products attract the attention of consumers and boost product sales and brand recognition. Ajanta’s Strawberry Red Supra colour meets international regulatory standards which allow manufacturers to export their products into the international market without any legal issues.