TITANIUM DIOXIDE

Titanium Dioxide chemically known as TiO2 is a popular food colourant known for its vibrant and bright white hue. It is an inorganic compound and one of the most common oxides of titanium. Titanium Dioxide is used to enhance the appearance of a variety of food products, it is also used in non-food products such as cosmetics and pharmaceuticals. This versatile dye comes in powder and granule form, making it easy to integrate into different formulations, whether you need to lighten a base colour or achieve a specific visual appeal.

Titanium Dioxide food colour was first discovered in 1791 by the German chemist Martin Heinrich Klaproth. In 1916, manufacturers in the United States and Norway began to use Titanium Dioxide on a large scale primarily in paints and coatings. By the 1920s, because of its ability to provide exceptional whitening to products, manufacturers started using this dye in various food products such as candies, dairy products, baked goods, etc.

Titanium Dioxide also known as E number - E171 in European countries provides an appealing white colour to various food products such as confectionery, dairy products, baked goods, sauces and dressings. This dye is used in some non-food products like in medicines where it provides bright white colour to tablets, capsules, syrups, supplements, etc., and helps in differentiating them. It is also used in other products as well like cosmetics, personal and home care products, and more.

Using low-quality colours including Titanium Dioxide in products leads to various issues, especially at the commercial level where brand image and consumer trust play crucial roles in product sales. These poor-quality colours cause uneven colouring in products, they often contain impurities that lead to health issues, and these low-grade dyes did not fulfill all the regulatory guidelines leading to legal challenges and even product recalls. Using high-quality colours is essential for maintaining product integrity and consumer trust.

All food colourants, whether synthetic or natural have to require approval from governmental authorities before using the products. Every country has its own governmental body that checks the quality and safety of colours for human consumption and gives permission to use them in products. In the United States the Food, drugs, and Cosmetics Administration (FDA), in Europe, the European Food Safety Authority (EFSA), in India the Food Safety and Standards Authority of India (FSSAI), in China the National Health Commission (NHC), and in Japan the Ministry of Health Labour and Welfare (MHLW), overseen the colours safety and quality.

If you are a manufacturer or a startup business looking for high-quality Titanium Dioxide colour for your products, you can consider Ajanta Food Colours, a leading synthetic food colour manufacturing company with over 75 years of legacy. At Ajanta Food Colours, we ensure that our Titanium Dioxide meets all international safety and quality standards, positioning us as the leading manufacturer of synthetic food colours.

To ensure the quality of its colours, Ajanta Food Colours uses the latest technologies and machinery in all its manufacturing units. These state-of-the-art machines include ICP-OES to detect heavy metals in raw materials and finished goods, high-performance liquid chromatography for organic impurities, UV spectrometry to analyze pigment content and strength, absorbance curves of colours, thin-layer chromatography, vacuum ovens for LOD tests, humidity detection in products, and colour-matching machines, along with other instruments for complete testing of the raw materials and colours.

Ajanta Food Colours has received various awards and certificates for the quality of its colours and customer satisfaction from Indian governmental bodies as well as from the countries where Ajanta exports its high-quality colours. Some awards and certificates received by Ajanta Food Colours include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

Titanium Dioxide has been used by manufacturers in their products for a long time. This dye provides numerous benefits to various products, such as food, cosmetics, and pharmaceuticals, making them visually appealing and attractive to consumers, which helps in brand recognition and product sales. Ajanta Food Colours is a leading synthetic food colour manufacturing company in India and prides itself on providing a superior range of colours that meet the rigorous demands of the food industry. Choose Ajanta Food Colours today, for reliable and superior-quality food colour solutions!