Japan

Japan is an island country that has 14,125 islands which makes it the fourth largest island country in the world. Japan is situated in East Asia and is known for its beautiful views, culture, latest technologies, and manufacturing industries. Japan does not have any land border with other countries, it shares maritime borders with PR China, North Korea, South Korea, the Philippines, Russia, the Northern Mariana Islands (United States), and the Republic of China (Taiwan).

In the manufacturing of any product, there are lots of components that play crucial roles. Some contribute to the manufacturing of products while some others in the product appearance and appeal, which is important for attracting customers’ attention and boosting product sales and brand recognition, one of those components is colours.

Colours manufacturers in Japan produce colors for use in products but they are not sufficient to fulfill all the colours related demands of Japan. To resolve this problem they import colours from other countries as well. Some of the countries that export colourants to Japan include India, China, South Korea, and the United States of America.

In the manufacturing industries of Japan colors play a crucial role in making products appealing and attractive to consumers. Some of the key industries where colours play a major role include:

In the Japanese food and beverage manufacturing industry colours play a crucial role. Colour gives an appealing and attractive final look to food products that attract consumers' attention and boost sales. However, manufacturers of food and beverage products in Japan often face some challenges in selecting the right color for their products. They want high-quality colours that do not fade or change their colour over time on products and make them attractive to consumers. Manufacturers can overcome these challenges by using high-quality synthetic food colours in their food products. These colours come in different high-quality colour shades that allow manufacturers to create unique coloured products that do not fade or change on product over time and make them attractive which increases sales and brand recognition. Most of the Japanese food and beverage manufacturing industries are located near its major cities like Tokyo, Osaka, Yokohama, Nagoya and Fukuoka. According to Statista, the revenue of the food market in Japan amounted to US$410.90 billion in 2024, and the market is expected to grow annually by 2.00% (CAGR 2024-2029).

Colours play an important role in the cosmetics manufacturing industry in Japan. Colours provide an appealing and fun look to a range of cosmetic products including lipsticks, mascaras, eyeliners, foundations, and blushes, that attract the consumer and boost sales. Still, Japanese cosmetic manufacturers face some challenges in selecting the right colour for their products. They want premium quality cosmetic colors and pigments for their products that do not fade or change on products over time and make them appealing and attractive for consumers. Japanese cosmetic manufacturers can overcome this challenge by using premium quality cosmetic pigments in their products which provides the best stability and consistency to products in different conditions for a long time. Most of the cosmetics manufacturing industries of Japan are located in Tokyo, Osaka, Yokohama, Kobe, and Fukuoka. According to Statista, the revenue of the cosmetics market of Japan is estimated to reach US$7.49 billion in 2024 and the market will experience an annual growth rate of 2.20% (CAGR 2024-2029).

In Japan's pharmaceutical industry colors play an important role. Colours help in the differentiation of medicines such as capsules, tablets, syrups, injectables, and also health supplements which reduce the chances of taking the wrong medication. Even so, Japanese pharmaceutical manufacturers often face challenges in selecting the right colour for their products. Manufacturers want a high-quality color that provides good stability to medicines and does not leak or bleed for a long time. Japanese pharmaceutical manufacturers can overcome these challenges by using high-quality synthetic food-grade colours in their pharmaceutical products as these colours provide the best stability and consistency to pharma products and make them appealing to consumers. Most of the pharmaceutical manufacturing industries of Japan are situated near Osaka, Kobe (Hyogo Prefecture), Fukuoka, Chiba, and Nagoya (Aichi Prefecture) cities. According to Statista, the revenue of the pharmaceuticals market of Japan is estimated to reach US$47.27 billion in 2024, and the market is expected to reach US$58.40 billion by 2029 with an annual growth rate (CAGR 2024-2029).

In the chocolate manufacturing industry of Japan colors play a crucial role. Colours provide an attractive and fun look to chocolate products that attract the attention of consumers which helps in product sales and brand recognition. However, Japanese chocolate manufacturers often face some challenges in selecting the right colour for their products. They want high-quality colours for their chocolate products that do not fade or change over time and make chocolates attractive. Synthetic food colours are the best option to overcome these challenges of Japanese chocolate manufacturers as these colours come in premium quality that provides an appealing and attractive look to chocolates and boosts their sales. Most of the chocolate manufacturing industries in Japan are located in Sapporo, Fukuoka, Nagoya, Shizuoka, and Kyoto. According to Statista, the revenue of the Chocolate Confectionery market of Japan amounted to US$4.73 billion in 2024, and it is expected to grow annually by 2.22% (CAGR 2024-2029).

Colours also play a crucial role in the Animal Feed manufacturing industry of Japan. Colours help in the differentiation of different types of animal feeds including poultry, swine, and cattle. It makes feed appealing for animals so they feed properly and stay healthy. Even so, animal feed manufacturers in Japan often face some challenges in selecting the right colour for their products. They want high-quality colours that provide an appealing look to feed and do not fade or change their colour during the manufacturing and storage of feed. Synthetic food colours can be the best option for Japanese animal feed manufacturers because these colours provide a vibrant and appealing colour to feed and stay on products for a long time. These unique coloured pet foods also help in differentiation that increases product recognition which ultimately boosts product sales. In Japan, many colours merchants, distributors, and suppliers import colours from other countries at low prices and sell them in Japan at high prices and making a profit on each sale. Some of them sell the colorants under the same brand name from which they bought colours while others create their own labelles and sell the colours under their brand names in the country. Most of the animal feed manufacturing industries of Japan are located in Kobe, Osaka, Chiba, Tokyo, and Fukuoka cities. According to Statista, the revenue of the Animal Food market of Japan amounts to US$4.69 billion in 2024, and the market is expected to grow annually by 1.33% (CAGR 2024-2029).

Japanese people often have some cultural favorites for certain colours that influence their purchasing decisions for products like food, cosmetics, and pharmaceuticals. For example in the food products bold colours such as red and yellow influence Japanese people to purchase. In the cosmetic and personal care products like lipsticks, blushers, and mascaras they often choose vibrant and appealing colours like red, dark pink, brown, etc. In pharmaceuticals blue and white are considered good colours in Japan because these colours represent trust, safety and cleanliness. Japanese manufacturers are aware of these colour favorites of people and strategically use these colours in their products to increase the sales and brand recognition of their products in the Japanese market.

In Japan, manufacturers need the approval to use colors in their products. The Ministry of Health, Labour, and Welfare (MHLW) and its sub-bodies check the quality and safety of colours for human consumption in Japan. To ensure the quality of colours used in the products these authorities conduct inspections, sampling, testing, and enforcement actions from time to time. Japanese manufacturers must follow all the regulatory standards set by these authorities to sell their products without any legal actions in the market.

Starting a new business in Japan is not an easy task. Startups face lots of challenges including competition with businesses that are already in the market and selling their products. The cost of the products is also a hurdle for startup businesses. The best idea to overcome these challenges for startups is to use high-quality synthetic food colours in their products. These colours come in different color shades that allow manufacturers to make different coloured products that are easily recognized by consumers. Synthetic food colours are also an affordable option compared to its other alternatives like natural food colours.

If you're a Japanese manufacturer and startup business that is looking for high-quality synthetic food colors, consider Ajanta Food Colours. As a leading synthetic food colour manufacturer in India, we offer a wide range of colourants, exporting to Japan for use in various products, including food, cosmetics, pharmaceuticals, animal feed, personal care, and home care.

At Ajanta Food Colours we received various awards and certificates for the quality and safety of our colorants from Indian governmental bodies as well as from the countries where we export our Supra colours range. Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

To know more about Ajanta Food Colours and its high-quality synthetic food colours, or for any other information please contact us today!