Mexico

Mexico, officially known as the United Mexican States is a country located in the southern part of North America. It shares its border with the United States of America, Guatemala, and Belize. The country is known for its rich culture, ancient ruins, dazzling beaches, incredible cuisine, and manufacturing sectors. The manufacturing sector of Mexico plays an important role in its economy, these manufacturing industries include food and beverages, cosmetics, pharmaceuticals, animal feed, personal and home care products, confectioneries, and more.

In the manufacturing of any product, lots of components play a vital role in making the final product, one of the most important of them is colors. It provides the final appealing and attractive look to the products that make them attractive to the consumers, improving brand recognition, and ultimately boosting product sales. These colors are prepared in the labs from coal tar or petroleum, allowing manufacturers to create the exact color shade that they desire.

To fulfill the demand of the colorants in the country Mexico imports synthetic food colors from other countries as well some of the countries that export synthetic food colors to Mexico include India, America, and Germany.

Colors play an important role in various manufacturing industries of Mexico, here we talk about some of the industries where colors play a vital role:

In the food and beverage industry of Mexico, colors play a vital role. They provide a vibrant appealing look to the products that attract consumers and boost product sales. However, manufacturers of food and beverage products often face some challenges in selecting the right color for their products. They want quality colors that do not fade or change colors over time, provide a bright and vibrant appealing look to the products, and fulfill all the regulatory guidelines. Synthetic Food Colors are the best option for Mexican food and beverage manufacturers as these colors come in many shades that are high-quality and stable. By using high-quality synthetic food colors in their products manufacturers make their products stand out from the competitive market, improve brand recognition, and increase sales. Color suppliers sell the colorants to the manufacturers in Mexico, they import colorants from other countries at low prices and sell them at high prices in the country. Some of them sell the colorant under the brand name of the company from they buy the colorant, while others create their own labells and sell under their brand name and make a profit on each sale. Most of the food and beverages manufacturing industries of Mexico are located in cities like Mexico City, Monterrey, Guadalajara, Tijuana, and Puebla. According to Statista, the revenue of the food industry of Mexico amounts to US$215.00bn in 2024, the market is expected to grow annually by 5.79% in 2024-2029.

In the cosmetics industry color plays a vital role in every product such as lipsticks, foundations, mascara, blushers, eyeliners, nail polish, and more. Manufacturers in Mexico often face some challenges in selecting the right colors for their cosmetic products, they want different and unique color shades for their products, colors that do not fade or change over time, and fulfill all the required regulations. Synthetic Cosmetic Colors are the best option for Mexican cosmetic manufacturers as these colors come in lots of different appealing color shades, do not fade on the product over time, and fulfill all the guidelines of the Federal Commission for Protection against Sanitary Risks (COFEPRIS), which is the governmental body of Mexico that checks the quality and safety of the colors. By using these vibrant and appealing colors in their cosmetic and personal care products manufacturers of Mexico can improve their product’s brand recognition in the market and win the customer's trust which helps boost product sales. Most of the cosmetics and personal care products manufacturing industries of Mexico are located in big cities like Guanajuato, Jalisco, Morelos, Querétaro, and Mexico City. According to Statista, in the year 2024, the cosmetics and personal care products market is projected to reach US$ 9.45 billion, with an expected growth rate of 2.77% in the year 2024-2028.

In the pharmaceutical industry of Mexico, colors play an important role and have been used by manufacturers for a long time. These colors provide various advantages to the pharma manufacturers as well as to the patients, including medicine identification, preventing fake medicines, keeping the medicines stable, making them easy to recognize, and more. However, pharmaceutical manufacturers often face some challenges in selecting the right color for their products. Manufacturers want premium, stable, and vibrant colors for their products. Synthetic food-grade colors fulfill all their requirements and are the best option for them. These color provides a vibrant and bright look to medicines such as capsules, tablets, syrups, injectables, etc., and make them easy to identify for both health professionals and patients. Synthetic pharmaceutical colors also provide stability to the medicines meaning they do not lose their strength and properties throughout their period of storage and usage which is important for medicines. Plus, these bright-colored medicines appear interesting to the kids so they eat their medicines easily. In Mexico, many big distributors import colors from other countries and distribute them in the country and make profiles. Some sell under the same brand name from the company they buy while others create under their branding. Most of the pharmaceutical manufacturing industries of Mexico are located in cities like Mexico City, Jalisco, the State of Mexico, Puebla, and Morelos. According to Statista, the revenue of the pharmaceutical industry of Mexico is expected to reach US$ 7.28 billion in 2024, and it grows with an annual growth rate of 6.00% from the year of 2024-2028.

In the Mexican chocolate industry, colors play a vital role in attracting consumers, improving brand recognition, and increasing sales. Chocolate manufacturers in Mexico often face some challenges in selecting the right color for their products. They want colors that are of premium quality, stable, and come in lots of different color shades. Synthetic food colors solve all the colors related problems of Mexican chocolate manufacturers, as these colors come with lots of vibrant and appealing color shades that do not fade or change their colors overtime on the product, making the product attractive and appealing, especially to children and women which is the most targeted audience of chocolate products. Synthetic Food Colors are considered safe for children's consumption because they are approved to be used in confectionery products by the Federal Commission for Protection against Sanitary Risks (COFEPRIS). In Mexico, many merchants import colors from other countries, sell them in the country, and earn profit. Some of them sell the colors under the brand name of the company they buy colors while others change the labells and sell under their branding.  Ajanta Food Colours is a leading manufacturer and exporter of high-quality synthetic food colors, Ajanta is the first choice of many Mexican merchants, distributors, color suppliers, and businesses for importing premium colors at affordable prices. In Mexico, most of the chocolate manufacturing industries are located near cities like Mexico City, Monterrey, Guadalajara, and Mérida. According to the Statista, the revenue of Mexican confectionery industry in 2024 amounts to reach US$947.10million, and it is expected to grow with an annual growth rate of  15.79% in the year of 2024-2029, resulting US$1,971.00million by 2029.

Colors play important roles in the Animal Feed industry of Mexico. They provide an appealing and attractive look to the feed that attracts animals and encourages them to eat properly. It helps in differentiating different animal feeds like poultry, swine, cattle, etc. Allows manufacturers to make their products different from their competitors, helps in product recognition, and increases sales. However, Mexican animal feed manufacturers often face some challenges while selecting the right color for their products. They want colors that provide a vibrant and appealing look to the feed, do not fade their colors during storage, and fulfill all the regulatory guidelines. Synthetic food colors are the best option for Mexican animal feed manufacturers. These colors provide a bright and vibrant look to the feed and come with lots of different color shades, helping manufacturers create their products differently from their competitors, helping in brand recognition, and ultimately boosting product sales. The animal feed industry of Mexico also contributes to the country’s economy by supporting the production of dairy products, meat, and other animal products. Most of the animal feed manufacturing industries of Mexico are located in Guadalajara, Monterrey, Mexico City, Querétaro, León, Puebla, and Culiacán. According to Statista, the pet food industry of Mexico is projected to reach US$ 1.25 billion in 2024, and it is expected to grow with an annual growth rate (CAGR 2024-2029) of 12.27%, resulting in a projected market volume of US$2.23bn by 2029.

In Mexico, some people often have cultural favorites for certain colors, manufacturers know this and use those colors in their products to boost their product sales. For example, red and yellow are associated with passion and energy in Mexican culture, making them a suitable choice to use in food and beverage products. Green symbolizes hope and independence, used widely in pharmaceutical products. In terms of chocolates, brown is frequently chosen to signify indulgence or luxury perceptions. In cosmetic products, manufacturers use multiple colors that are on trend and liked by people. Manufacturers of Mexico are very mindful of these cultural preferences and use colors strategically in their products.

In Mexico, the use of colors in products like food and beverages, cosmetics, pharmaceuticals, animal feed, personal and home care products, confectioneries, and more, are overseen by the Federal Commission for the Protection against Sanitary Risk (Comisión Federal para la Protección contra Riesgos Sanitarios, COFEPRIS). This governmental authority checks whether the colors used by manufacturers in their products are safe for human consumption or not. COFEPRIS makes regulations for using colors in products and manufacturers follow all the regulatory guidelines while using colors in their products, it also checks the quality of colors from time to time.

Starting a new business in Mexico is also a challenging task. These challenges include competition with the brand that already exists in the market, pricing of the product, how to make products different from competitors, fulfilling all the regulatory guidelines of the government, and more. Startups can overcome many problems by using high-quality colors in their products. These colors provide a vibrant and appealing look to their products which helps in brand recognition and product differentiation, which ultimately boosts product sales.

Ajanta Food Colours is a leading colors manufacturing company with over 75+ years of legacy. The company operates 5 advanced and eco-friendly manufacturing plants that fulfill the color demands of its clients globally. Ajanta Food Colours provides a wide range of high-quality synthetic food colors for various applications including food and beverages, cosmetics, pharmaceuticals, animal feed, personal and home care products, confectioneries, and more. Ajanat’s colors are approved by the Federal Commission for the Protection against Sanitary Risk (COFEPRIS) to be used in the products. Manufacturers, startups, color merchants, or anyone who wants high-quality colors can rely on Ajanta Food Colours. The company also provides the advantage of personalized help and support, and colors customization options in bulk orders for a better experience.

Ajanta Food Colours also received various awards and certificates from the countries where the company exports its colorants. Some of the awards and certificates received by Ajanta Food Colours include The Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.

To know more about Ajanta Food Colours and its Supra range of colours, or for any other information, please contact us.