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Animal Feed Colours

Animal Feed Colours

05 April, 2025

In the animal feed manufacturing industry colours play a crucial role. They make the food visually appealing for pets which attracts their attention and encourages them to feed properly, which makes them healthy. Colours also help in the differentiation of various types of animal feeds such as dry food (kibble), wet food (canned food), semi-moist food, pet treats (biscuits, jerky, chews), bird food, fish food, and small animal food. Plus, vibrant colours enable manufacturers to establish their products as recognizable brands in the market, which boosts their sales and win customer trust.

Ajanta Food Colours is a leading manufacturer of high-quality animal feed colours in India and exports them globally for use in a wide range of animal feed products. Some of the most popular animal feed colours of Ajanta Food Colours that are globally demanded include tartrazine supra, sunset yellow FCF supra, ponceau 4r supra, carmoisine supra, amaranth supra, brilliant blue FCF supra, indigo carmine supra, erythrosine supra, allura red supra, chocolate brown HT supra, patent blue V supra, quinoline yellow supra, green S supra, black PN supra, titanium dioxide supra, lemon yellow supra, orange-red supra, lime green supra, apple green supra, strawberry red supra, raspberry red supra, bright green supra, egg yellow supra, bright pink supra, bright blue supra, tomato red supra, and more. All the colours offered by Ajanta Food Colours are approved by various governmental bodies around the world such as the U.S. FDA (Food and Drug Administration), EFSA (The European Food Safety Authority), and FSSAI (Food Safety and Standards Authority of India).

To ensure the quality and safety of their animal food colours Ajanta uses the latest machineries and technologies in all their manufacturing plants which helps Ajanta Food Colours to stand out as a trusted and reliable supplier of high-quality pet food colours. These advanced pieces of machinery include ICO OES to detect heavy metals in raw materials and finished goods, high-performance liquid chromatography for organic impurities, UV spectrometry to analyze pigment content and strength, absorbance curves of colours, thin-layer chromatography, vacuum ovens for LOD tests, humidity detection in products, and colour matching machines along with other instruments for complete testing of the raw materials and colours.

For the quality and safety of their high-quality synthetic food colours including animal feed colours, Ajanta Food Colours received various awards and certificates from Indian governmental bodies as well as from other countries' bodies that check the quality and safety of colours in food products. Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others. These awards and certificates of Ajanta show their expertise and over 75 years of legacy in the field of synthetic food colours.

Why are Ajanta’s animal feed colours beneficial?

Ajanta's animal feed colours offer several advantages in the realm of animal nutrition and feed production. These colours are specialized for pet food products that are designed to enhance the visual appeal and quality of a wide range of pet foods and it gives various type of benefits to the feed manufacturers. Here are some of the key advantages of Ajanta's Animal Feed colours:

Nutritional Attraction: Ajanta’s animal feed colours make the feed more visually appealing to animals. These visually appealing animal feeds attract the attention of animals and encourage them to eat and when they eat properly that helps them stay healthy, which is important for their growth and well-being.

Feed Quality Assurance: Ajanta's pet food colours are of high quality which helps in maintaining the visual consistency and quality of the food. Pet food manufacturers need to maintain the quality and safety of their products that gain the consumers' trust for their products.

Uniform Distribution: At Ajanta Food Colours, we offer the pet food colours that are easily and properly mixed with the feed during the manufacturing process that ensuring uniform distribution throughout the feed batches. This consistency in feed is crucial for branding and pets also prefer these feeds because they see the feed in the same colour daily.

Customization: Ajanta has a wide variety of animal feed colours that can be tailored to suit specific requirements, enabling further refinement to align with the preferences of target animals, in turn helping feed manufacturers create bespoke products.

Brand Differentiation: In a market as competitive as this one, using Ajanta's animal feed colours allows feed manufacturers to differentiate their products. Moreover, the striking and unique colours can promote their feeds as well as enhance brand recognition.

Regulatory Compliance: Typically, Ajanta’s animal feed colours are developed within the confines of the law. This legal compliance fosters the safe use of the animal feed and is critical for nutrition and welfare.

Safety: Ajanta's animal feed colours are formulated to be safe for animals and do not pose any health risks. They are designed to minimize any adverse effects on animal health.

Enhanced Performance: The Application of Ajanta's colours enhances the likelihood of animals consuming more feed, which translates to better growth, health, and performance. Farmers and animal breeders are increasingly trusting feeders of livestock who rely on quality, knowing Ajanta’s animal feed colours included will guarantee that.

Cost-Effective: Ajanta’s animal feed colours are cost-effective solutions for enhancing the visual appeal of animal feed, as small quantities can achieve the desired effect. These advantages are pivotal in ensuring the well-being and performance of animals while also supporting the goals of feed manufacturers and animal nutritionists.