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Animal Feed Colours

Animal Feed Colours

30 January, 2025

In the animal feed manufacturing industry colours play a crucial role. They make the food visually appealing for pets that attract their attention and encourage them to feed properly which makes them healthy. Colours also help in the differentiation of various types of animal feeds such as dry food (kibble), wet food (canned food), semi-moist food, pet treats (biscuits, jerky, chews), bird food, fish food, and small animal food. Plus, vibrant colours enable manufacturers to establish their products as recognizable brands in the market that boosts their sales and win customer trust.

Ajanta Food Colours is a leading manufacturer of high-quality animal feed colours in India and exports them globally for use in a wide range of animal feed products. Some of the most popular animal feed colours of Ajanta Food Colours that are globally demanded include tartrazine supra, sunset yellow FCF supra, ponceau 4r supra, carmoisine supra, amaranth supra, brilliant blue FCF supra, indigo carmine supra, erythrosine supra, allura red supra, chocolate brown HT supra, patent blue V supra, quinoline yellow supra, green S supra, black PN supra, titanium dioxide supra, lemon yellow supra, orange-red supra, lime green supra, apple green supra, strawberry red supra, raspberry red supra, bright green supra, egg yellow supra, bright pink supra, bright blue supra, tomato red supra, and more. All the colours offered by Ajanta Food Colours are approved from various governmental bodies around the world such as the US FDA (Food and Drug Administration), EFSA (The European Food Safety Authority), and FSSAI (Food Safety and Standards Authority of India).

To ensure the quality and safety of their animal food colours Ajanta uses the latest machineries and technologies in all their manufacturing plants which helps Ajanta Food Colours to stand out as a trusted and reliable supplier of high-quality pet food colours. These advanced pieces of machinery include ICO OES to detect heavy metals in raw materials and finished goods, high-performance liquid chromatography for organic impurities, UV spectrometry to analyze pigment content and strength, absorbance curves of colours, thin-layer chromatography, vacuum ovens for LOD tests, humidity detection in products, and colour matching machines along with other instruments for complete testing of the raw materials and colours.

For the quality and safety of their high-quality synthetic food colours including animal feed colours, Ajanta Food Colours received various awards and certificates from Indian governmental bodies as well as from other country's bodies that check the quality and safety of colours in food products. Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from The Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others. These awards and certificates of Ajanta show their expertise and over 75 years of legacy in the field of synthetic food colours.

Why are Ajanta’s animal feed colours beneficial?

Ajanta's animal feed colors offer several advantages in the realm of animal nutrition and feed production. These specialized pet food colours are designed to enhance the visual appeal and quality of a wide range of pet foods which bring numerous benefits to the manufacturers. Here are some of the key advantages of Ajanta's Animal Feed colours:

Nutritional Attraction: Ajanta’s animal feed colours make the feed more visually appealing to animals. The attractive colours encourage animals to consume their feed more readily, ensuring they receive the necessary nutrients for their growth and well-being.

Feed Quality Assurance: Ajanta's animal feed colours help in maintaining the visual consistency and quality of the food. This is essential for ensuring that the aniaml food meets the necessary standards and specifications for animal nutrition.

Uniform Distribution: Ajanta’s animal feed colours are designed to be easily mixed into the feed, ensuring uniform distribution throughout the feed batch. This consistency is crucial to prevent animals from selectively consuming certain parts of the feed and to ensure they receive a balanced diet.

Customization: Ajanta offers a range of animal feed colours that can be customized to match specific colour requirements, allowing feed manufacturers to create products tailored to the preferences of their target animals.

Brand Differentiation: Using Ajanta's animal feed colours allows feed manufacturers to differentiate their products in a competitive market. The visually appealing and distinctive colours can help their feeds stand out and build brand recognition.

Regulatory Compliance: Ajanta’s animal feed colours are typically developed in compliance with regulatory standards, ensuring their safe use in animal feed. This compliance is essential for animal nutrition and welfare.

Safety: Ajanta's animal feed colours are formulated to be safe for animals and do not pose any health risks. They are designed to minimize any adverse effects on animal health.

Enhanced Performance: The use of Ajanta’s animal feed colours can lead to improved feed intake by animals, which can have a positive impact on their growth, health, and overall performance. Consumer Trust: Manufacturers who incorporate Ajanta's animal feed colours can instill trust in consumers, including farmers and animal breeders, who rely on quality feed for their livestock.

Cost-Effective: Ajanta’s animal feed colours are cost-effective solutions for enhancing the visual appeal of animal feed, as small quantities can achieve the desired effect. These advantages are pivotal in ensuring the well-being and performance of animals while also supporting the goals of feed manufacturers and animal nutritionists.