Personal & Home Care Products

Ajanta Colours is a prominent manufacturer specialising in a diverse range of dyes and pigments crafted for use across various applications, including home care and personal care products. The significance of colours in these products is paramount, enhancing their visual appeal and aiding in easy recognition. Moreover, colours play a pivotal role in influencing people's emotions and perceptions towards the products they use.

In the sphere of personal care products, encompassing items like aftershave, shampoo, conditioner, body wash or shower gel, soap, toothpaste, toothbrush, deodorant or antiperspirant, hand sanitizer, lotion or moisturiser, sunscreen, razors and shaving cream, mouthwash, and more, colours contribute significantly to the overall product experience. Similarly, in various home care applications, which involve items such as all-purpose cleaner, dishwashing detergent, laundry detergent, fabric softener, glass cleaner, floor cleaner, carpet cleaner, furniture polish, bathroom cleaner, air fresheners, vacuum cleaner, paper towels, and cleaning cloths, colours play a crucial role in enhancing product visibility and consumer satisfaction.

Ajanta Colours offers a wide selection of top-notch water-soluble organic colours and pigments. These products are known for their exceptional quality, characterized by minimal impurities and consistent colour tones. To ensure the highest quality standards, our manufacturing processes take place within rigorously controlled environments. Our colours not only enhance the visual appeal of products but also contribute to the success and safety of our clients. We are dedicated to quality, consistency, and compliance, ensuring that our clients can confidently use our dyes and pigments to create products that meet the highest standards in their respective markets.

Our colour range includes Primary colours (Basic colours) such as Tartrazine Supra, Sunset Yellow FCF Supra, Sunset Yellow (C.S.) Supra, Sunset Yellow FCF (dark) Supra, Ponceau 4r Supra, Carmoisine Supra, Amaranth Supra, Brilliant Blue FCF Supra, Indigo Carmine Supra, Erythrosine Supra, Allura Red Supra, Chocolate Brown HT Supra, Patent Blue V Supra, Quinoline Yellow Supra, Green S Supra, Black PN Supra, Titanium dioxide Supra, and many more. We also offer Blended colours (colour Mixtures) such as Lemon Yellow Supra, Orange- Red Supra, Lime Green Supra, Apple Green Supra, Pea Green Supra/Mint Green Supra, Chocolate Brown ANK Supra, Chocolate Brown TAS Supra, Kesari Supra, Grape Purple/Violet Supra, Black S Supra, Caramel Brown Supra, Strawberry Red Supra, Raspberry Red Supra, Bright Green Supra, Egg Yellow Supra, Bright Pink Supra, Bright Blue Supra, Tomato Red Supra, Tomato Red E Supra, Chocolate Brown ARJ Supra, Camel Brown Supra, Sweet Yellow Supra, Sea Blue Supra, and more.

Our commitment to maintaining the highest product quality extends to compliance with relevant regulations and standards in the countries where we operate. Some of the key certifications we adhere to include those from the US Food and Drug Administration (US FDA), Star-K Kosher, the European Union Cosmetic Regulation, and halal certifications, among many others. This dedication to regulatory compliance underscores our commitment to providing safe and high-quality colourants for a wide range of industries and applications.

Why Ajanta’s Personal & Home Care Products are Beneficial?

Ajanta’s Personal Care and Home Care Products colours play a pivotal role in enhancing the visual appeal and quality of products in these categories. Here are the benefits of using Ajanta’s Personal Care and Home Care Products colours:

Aesthetic Enhancement: Our colours are primarily used to enhance the visual appeal of personal care and home care products. They add attractive and vibrant hues to items such as shampoos, soaps, lotions, and detergents, making them more visually appealing to consumers.

Customization: Ajanta’s colours can be customized to match specific colour requirements, allowing manufacturers to create distinct and recognizable products.

Brand Recognition: The use of consistent and high-quality colours helps establish brand recognition and loyalty among consumers who trust the brand's product quality.

Colour Consistency: Personal care and home care product colours ensure that the intended colour remains consistent in different batches of products. This consistency is crucial for maintaining brand identity and meeting customer expectations.

Versatility: Our colours can be used in a wide range of personal care and home care products, including shampoos, conditioners, body washes, household cleaners, and more. Their versatility makes them suitable for various applications.

Regulatory Compliance: Ajanta’s Personal Care and Home Care Products colours comply with regulatory standards and safety guidelines, ensuring their safe use in these products. This is essential for consumer safety.

Consumer Appeal: Products that are visually appealing are more likely to be chosen by consumers, leading to increased sales and brand loyalty.

Quality Assurance: The use of the colours ensures consistent colour results in each batch of products, maintaining quality control and regulatory compliance. Enhanced Product Differentiation: Our colours enable manufacturers to differentiate their products in a competitive market, making them stand out and capture consumer attention.

Cost-Effective: Due to their high colour strength and stability, personal care and home care product colours offer a cost-effective solution for achieving the desired visual appeal in products.

Global Market Acceptance: The quality and stability of Ajanta colours enable manufacturers to export their products to international markets, making them suitable for global expansion.

Long-Lasting Performance: Our colours contribute to colour retention in personal care andhome care products, ensuring that the products remain visually appealing and effectivethroughout their shelf life.