Personal & Home Care Products

Ajanta Food Colours is a leading manufacturer of synthetic food colours specializing in a diverse range of dyes and pigments which is crafted for use across various applications, including home care and personal care products. These vibrant and appealing colours enhance the appearance of the products and it is paramount for products. These appealing coloured products attract the attention of consumers and boost the product's sales and brand recognition.

Ajanta’s premium personal and home care product colorants are suitable for a range of products. In the realm of personal care products, they enhance the appearance of aftershave, shampoo, conditioner, body wash or shower gel, soap, toothpaste, toothbrush, deodorant or antiperspirant, hand sanitizer, lotion or moisturizer, sunscreen, razors and shaving cream, and mouthwash. Similarly, for the home care products it enhances the appeal of a range of products including all-purpose cleaners, dishwashing detergent, laundry detergent, fabric softeners, glass cleaners, floor cleaners, carpet cleaners, furniture polish, bathroom cleaners, air fresheners, vacuum cleaners, paper towels, and cleaning cloths.

In Ajanta Food Colours, there is a commitment to ensuring the quality and safety of their colourants by embracing the state-of-the-art technologies and machineries in all their manufacturing sites. These sophisticated machines assist Ajanta Food Colours in maintaining the top position in the synthetic food colour manufacturing business. Among the various latest machineries, Ajanta Food Colours utilizes the ICP OES method for the identification of heavy metals in raw and finished materials within its production sites, HPLC for organic impurities, UV spectrometry for the determination of pigment and its strength in the colour and many more such machines. Apart from these, there are also machines for testing thin-layer chromatography, vacuum ovens for LOD test, for humidity detection in products, and colour matching among other machines that are used for the testing of raw materials and colours extensively.

For the quality and safety of its personal and home care product colours, Ajanta Food Colours received various awards and certificates from Indian governmental bodies and from the countries where it exports its high-quality food colours. Some of the awards and certificates received by Ajanta Food Colours include the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from the Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others. These awards and certificates show Ajanta Food Colours' expertise in the field of food and beverage manufacturing.

Ajanta’s Personal and Home Care Products' colours play a crucial role in enhancing the visual appeal of products and their quality. The following are advantages productive by Ajanta’s Personal and Home Care Products colours:

Aesthetic Enhancement: They are mostly used for colouring and eye appeal of a wide range of finished items such as shampoos, soaps, lotions, detergents and all other personal care and home care products and thus, retains customers' attention and induces them to purchase the products.

Colours Customization: Ajanta’s colours can be customized to match specific colour requirements, allowing manufacturers to create distinct and recognizable products.

Brand Recognition: Ajanta's personal and home care products provide a consistent and stable look to products helping to establish brand recognition and loyalty among consumers who trust the brand's product quality.

Colour Consistency: Personal care and home care product colours ensure the shades intended for the products are the same between product batches. This is important as it relates to the need to preserve the image of the brand and meet the expectations of the customers.

Versatility: Our colours are of different types and can be used for different finished products like shampoos, conditioners, lotions, sprays, household cleaners and many more. Their versatility makes them suitable for various applications.

Regulatory Compliance: Ajanta’s Personal Care and Home Care Products colours comply with regulatory standards and safety guidelines, ensuring their safe use in these products. This is essential for consumer safety.

Consumer Appeal: Products that are visually appealing are more likely to be chosen by consumers, leading to increased sales and brand loyalty.

Quality Assurance: This assures the attainment of quality control and regulatory standards through standard colours to be used in various product batches. Enhanced Product Differentiation: Our colours allow manufacturers to easily distinguish their products from others in a saturated market.

Cost-Effective: Ajanta's personal and home care products provide desired colours with only a minimal quantity of colourant compared to other companies' colourants. This makes Ajanta's colours a cost-effective and trusted option for manufacturers to achieve vibrant and appealing hues.

Global Market Acceptance: Ajanta's colours are approved to use in products from various governmental bodies around the world such as in the United States of America, the US Food and Drug Administration (FDA), in the European Union, the European Food Safety Authority (EFSA) and in India, the Food Safety and Standards Authority of India (FSSAI) which makes them suitable for manufacturers who exports their colourants in the international market without any legal problems.

Long-Lasting Performance: Ajanta's personal and home care products colours provide best stability which makes the product appealing and attractive during the manufacturing and storage of the products.