In the pharmaceutical manufacturing industry, colors play a crucial role. Colour gives an appealing look to a range of medicines including tablets, capsules, syrups, ointments, health supplements, drops, and injectables. Visually distinctive medicines help differentiate various types, even when the same drug is available in different dosages (mg). It reduces the chances of taking the wrong medicines. These vibrant and brightly coloured medicines also increase the brand recognition in the market and earn the trust of consumers.
Ajanta Food Colours is a leading manufacturer of pharmaceutical colours with over 75 years of legacy. The company offers stable and high-quality medicines colours that prevent colour fade or change in various conditions like heat, light, or moisture and maintain medicines' appearance throughout their shelf life. Ajanta uses the latest machineries and technologies to maintain their colours quality. Some of the states-of-the-art machineries used by Ajanta Food Colours include ICP OES to detect heavy metals in raw materials and finished goods, high-performance liquid chromatography for organic impurities, UV spectrometry to analyze pigment content and strength, absorbance curves of colours, thin-layer chromatography, vacuum ovens for LOD tests, humidity detection in products, and colour matching machines, along with other instruments for comprehensive testing of raw materials and colours.
The global demand for Ajanta’s dyes, water-soluble colours, FD&C colours, D&C colours, pigments, and other colourants reflects their quality and safety. Some specific synthetic colours like iron oxides, titanium dioxide, brilliant blue FCF, orange-red, indigo carmine, FD&C red 40, sunset yellow, fast green, and others are highly demanded in the pharmaceutical manufacturing industry. These high-quality synthetic medicine colours help in various ways such as maintaining appropriate dosage levels, distinguishing one type of medicine from another, inhibiting fraudulent medicines and alteration from taking place, enabling the various medicines to be stored in a controlled and stable manner, and enhancing the appearance of the products so that they can be easily recognized and trusted. High-quality pharmaceutical colours also comply with all regulatory standards and are approved by various governmental bodies around the world such as the U.S. FDA (Food and Drug Administration), EFSA (The European Food Safety Authority), and FSSAI (Food Safety and Standards Authority of India), which allow manufacturers to use colour in products without facing any legal issues.
For the quality and safety of their colours including pharmaceutical colours, Ajanta Food Colours received various awards and certificates from India and from the other countries where Ajanta exports its high-quality pharmaceutical colours. Some of the prestigious awards and certificates received by Ajanta Food Colours includes the Arch of Europe Award, the Bureau of Indian Standards (BIS) Award, certifications from the Food Safety and Standards Authority of India (FSSAI), the US Food and Drug Administration (US FDA), as well as Halal, Alcumus ISOQAR, Star-K Kosher, Food Safety System 22000 (FSSC 22000), and ISOQAR certifications, among others.
Why is Ajanta's Pharmaceutical Colours Beneficial?
Ajanta's Pharmaceutical colours provides various type of advantages in the manufacturing of pharmaceutical products that include:
Precise Dosage Identification: The distinguishing colours of Ajanta’s pharmaceutical products assist health workers in accurately identifying and distinguishing the class of drugs, their dosages and strengths.
Patient Safety: Ajanta’s pharmaceutical colours give an appealing final look to medicines that makes them easily recognizable and reduces the risk of medication errors. It ensures the safety and well-being of patients.
Enhanced Aesthetic Appeal: Ajanta’s vibrant and bright pharmaceutical colours make the medicines such as tablets, capsules, syrups, etc, visually appealing. This enhancement can lead to better patient experience, as medications that are more visually appealing tend to be consumed as directed.
Branding and Recognition: By using Ajanta’s pharmaceutical colours companies use consistent colour coding to build brand recognition and distinguish their products in the market. Particular colours tend to be connected with different brands or formulations by both patients and healthcare providers.
Coating Integrity: Pharmaceutical colours are used in film coatings for tablets and capsules to protect the active ingredients from moisture, light, and environmental factors, ensuring the integrity of the medication.
Regulatory Compliance: Ajanta’s colours are carefully tested and comply with regulatory standards and safety guidelines, ensuring their safe use in pharmaceutical products.
Safety and Non-Toxicity: Ajanta’s pharmaceutical colours are formulated to be safe for ingestion and non-toxic. They undergo rigorous testing to ensure they do not cause adverse health effects.
Consistency and Quality Assurance: The use of pharmaceutical colours ensures consistent colour results in each batch of medication, maintaining quality control and regulatory compliance.
Anti-Counterfeiting Measures: Ajanta’s specific colours and dyes can be used as security features to deter counterfeiting of pharmaceutical products, protecting the integrity of the supply chain.
Enhanced Product Differentiation: Ajanta’s pharmaceutical colours offer manufacturers the ability to differentiate their products in a crowded market and makes their products brand.
Brand Trust: By using Ajanta’s high-quality colours in their pharmaceutical products manufacturers win the trust of patients, pharmacists, and healthcare professionals. This aids in product recognition, which ultimately boosts sales.