Tanzania

In Tanzania, many sectors use colours in their products to evoke emotions, shape product identity, and convey messages. Let’s explore some key industries where colour plays an important role.

In Tanzania food and beverage manufacturers face some problems in selecting the right food colour for their products. Colour is an important element that influences consumer perception, preference and purchase decisions. Natural colours may not provide the desired quality, stability and consistency to products. Synthetic food colours are the best solution to this problem, these colours are more stable, vibrant and come with lots of different shades compared to natural colours. Synthetic colours can help Tanzanian manufacturers enhance the appearance, shelf life and appeal of their products, which ultimately boosts their sales. Tanzanian suppliers import colourants in bulk quantities from other countries at low prices and sell them to businesses in the country. Some suppliers sell the colourants under the brand name of the company from they buy colourants, while others create their own labels and sell the colourants under their own brand name. Major places in Tanzania where most of the food and beverage manufacturing industries are located are Dar es Salaam, Arusha, Mwanza, Dodoma and Zanzibar. According to recent statistics, the revenue of the food market in Tanzania is projected to reach US$32.24 billion by 2024. The market is expected to grow annually by 8.32% (CAGR 2024-2028).

In the pharmaceutical industry of Tanzania, manufacturers face some challenges in selecting the right colours for their pharmaceutical products such as tablets, capsules, syrups, drops, etc. They want colours that are high-quality, stable, and don’t fade or change their colours. Synthetic colours solve this issue of pharma manufacturers as these colours come with lots of different colour shades which are of high quality, stable and compliant with safety regulations. These colours also aid in distinguishing different medicines, reducing the risk of medication errors and enhancing brand recognition and customer loyalty. This contributes to increased medicine sales and establishes the manufacturer's reputation for reliable products. In Tanzania many big distributors import colourants from other countries and then distribute them in the country. Some distributors sell these colourants under the brand name from the buy colourants, while others create their own labels and sell the colourants under their own branding. Most of the pharmaceutical manufacturing industries of Tanzania are located in major cities such as Dar es Salaam, Arusha, and Mwanza. In that city infrastructure and logistical support are readily available. The revenue of the pharmaceuticals market in Tanzania will reach US$239.90 million by 2024 and the market is expected to grow at an annual rate of 7.04% from 2024 to 2028, resulting in a market volume of US$314.90 million by 2028.

Choosing the perfect colours for their products remains a big hurdle for Tanzania chocolate manufacturers. These colours should be attractive, of high quality and stay stable through the whole process of production. Synthetic colourants are the answer to these problems. Chocolate makers stand to gain much from using synthetic colours. They are able to achieve the right shade of colour for any occasion or taste. Moreover, synthetic colours do not fade or change with time. Also, they pose no health risk and satisfy strict regulatory requirements in regard to consumption because they do not harm anyone especially children. Using synthetic colours in their chocolate products manufacturers boost their sales and they also export their products in the international market where vibrant and brightly coloured chocolate products are highly demanded. Colourant merchants in Tanzania import synthetic food colours from other countries at low prices and sell them to Tanzanian food and beverages, cosmetics, pharma, etc, manufacturers at high prices and make a profit on every deal. They also offer discounts and incentives from time to time to attract more customers. Ajanta Food Colours is a trusted manufacturer of food colourants that offers high-quality food colours at affordable prices. Many merchants and distributors choose Ajanta because of their colour quality and pricing. In Tanzania most of the chocolate manufacturing industries are located in urban areas like Dar es Salaam, Arusha, and Mbeya, where access to resources and markets is favorable. According to Statista, the confectionery market of Tanzania will generate revenue amounting to US$4.40bn in 2024, and the market is expected to grow annually by 7.15% (CAGR 2024-2028).